About Morgan Kotter

Based in Utah and deeply immersed in the tech world, Morgan Kotter is a product-minded technologist with 7 years of experience at the intersection of AI, systems integration, and technical marketing. As the founder of innovative companies like Modlific, Sko Gear, Stayic, and Luxe Den, Morgan is driven by a passion for building intelligent tools that transform complex backend operations into seamless, high-leverage user experiences. He specializes in making CRMs not just smarter, but situationally aware.

Professional Journey

Current Role

Currently, as a Growth Product Manager at Marq, Morgan leads the end-to-end development and product strategy for AI-native SaaS systems that embed real-time intelligence into CRM workflows. He's hands-on, prototyping, building, and iterating in code alongside design and engineering teams to translate abstract use cases into deployable, revenue-driving software.

His core work at Marq includes:

• Model Integration & AI Ops: Integrating Large Language Models (LLMs) and inference pipelines into CRM platforms (e.g., Salesforce, HubSpot) for dynamic content generation and decision automation.
• Agentic n8n Workflows: Building intelligent automation workflows that can make autonomous decisions, trigger complex multi-step processes, and adapt to real-time data changes across integrated systems.
• Rapid Prototyping: Shipping full-stack features that respond to live CRM data, auto-generating collateral, suggestions, and sales sequences contextual to each user moment.
• Product Strategy: Driving roadmap decisions grounded in user insight, technical feasibility, and speed-to-value, aligning business goals with platform capabilities.
• System Architecture: Designing scalable, modular microservices and integration layers that support composable workflows and flexible API orchestration.

Morgan's technical stack includes React, TypeScript, Node, Python, Postgres, OpenAI API, Next.js, and various CRM SDKs. His focus is on building the next generation of CRM: intelligent, modular, and context-reactive systems that deliver instant, adaptive materials for every prospect, every moment, driving revenue without unnecessary complexity.

Entrepreneurial Ventures

Beyond his role at Marq, Morgan's entrepreneurial spirit has led to the creation of several successful ventures, each reflecting his diverse interests and expertise:

Modlific

This company is dedicated to building powerful CRM integration solutions that streamline workflows and boost productivity for modern teams. Modlific's vision is to make complex business processes simple, automated, and accessible to everyone.

Luxe Den

A thriving luxury short-term and mid-term rental phenomenon. As a Superhost on Airbnb, Luxe Den currently services the Lehi Utah area. It is dedicated to providing unparalleled luxury stays, with plans to expand its unique offerings to include glamping and mini-cabin experiences.

Stayic

Stayic is an AI-powered platform designed to revolutionize direct bookings for short- and mid-term rental hosts. Stayic enables hosts to summon direct bookings for their properties via an embeddable widget, offering comprehensive features like booking management, embedded checkout, smart pricing, AI-powered guest support, referral networks, payment flexibility, loyalty programs, promo codes, and contract generation for longer stays. Built by property owners for property owners, Stayic addresses common pain points with existing booking platforms by offering greater control over branding, flexible payment options, and automated guest interactions.

Sko Gear

This brand focuses on high-performance outdoor gear, particularly packs and bags designed for rugged activities like canyoneering and photography in wet environments. Sko Gear products emphasize waterproof performance and modular attachment options, catering to adventurers who demand durability and versatility.

Aardvark

Aardvark is a venture focused on Aardvark, run by Saasology LLC, provides automatic SMS reminders for meetings, aimed at reducing no-shows and boosting calendar attendance. It integrates with tools like Google Calendar, Outlook, and CRMs such as HubSpot and Pipedrive. SMS messages reportedly get read within three minutes, and Aardvark claims a high success rate in reducing missed appointments versus email outreach. Pricing starts at around $8/month per user, with a free 14-day trial available. Users have given it an average 4.9/5 on G2, praising its reminder sequences, integrations, and ease of use. One reviewer called it "scheduling ninja".

In addition to these tech ventures, Morgan also owns and operates long-term luxury rental properties in American Fork, Utah including Crystal Luxe and Stonecreek Villa. These properties offer premium living experiences for extended stays, reflecting his commitment to quality and guest satisfaction across different rental models.

Previous Experience Highlights

Morgan's diverse background includes impactful roles at leading companies:

Marq

Sep 2021 - Present

Growth Product Manager

Owns the end-to-end development and product strategy of AI-native SaaS systems that embed real-time intelligence into CRM workflows. Prototypes, builds, and iterates in code alongside design and engineering, translating abstract use cases into deployable, revenue-driving software.

• Core Work Includes: Model Integration & AI Ops, Rapid Prototyping, Product Strategy, System Architecture.
• Stack Involved: React, TypeScript, Node, Python, Postgres, OpenAI API, Next.js, and CRM SDKs.

Lucid Software

May 2021 - Sep 2021

Customer Marketing Automation Manager

Automated a cadence of 30 emails for sales kickoff to CSM cycle implementation tiers to scale the team for customer influx and virtual interaction. Led project planning and execution to revamp welcome and onboarding email campaigns, promoting 12+ user events and 50+ webinars.

• Developed the Lucidpress support and billing operations team and documentation. Created a new onboarding course program, automating reporting through Zapier for key insights into customer training progress.
• Built a CS Pool in Marketo and Zendesk that automates end-user engagement and maintains 99.8% NRR for 380 customers.
• Sr. Customer Success Manager (Apr 2018 - May 2021): Strategically managed customer interaction through support and billing teams, implementing customer SCIM/SSO, DAM, MLS, or printer integrations and driving product adoption. Implemented email automation campaigns and monthly product update announcements through Marketo and Zapier, saving 700+ hours for CSMs.

Property Management Business Solutions, LLC

Feb 2018 - Apr 2018

Online Results Manager

Built a performance insight reporting program for over 250 franchisees to assist in growing website engagement and lead conversions.

• Search Engine Optimization Specialist (Feb 2018 - Apr 2018): Created organic content to improve search rankings and automated deliverables for customers. Managed Google Analytics for 56 strategic accounts, improving SEO ratings for 36+ keywords and publishing 260 WordPress blog articles.

Point Blank Enterprises, Inc.

Jun 2017 - Jul 2017

Global Marketing Intern

Revamped the company's online presence and automated new programs, and organized over 50 events across the US, UK, and Australia.

AvantGuard Monitoring Centers

Apr 2016 - Jun 2017

QA Manager

Led operations for night and grave shifts, maintaining employee satisfaction, efficiency, and safety. Managed teams of 15-26 individuals to help increase QA efficiency from 60% to 90%. Created a reporting program for high-level management to see employee career progression and goal achievement.

• Customer Operations Specialist (Sep 2015 - Jun 2017): Quickly became the quality standard for being exceptional in maintaining customer safety and efficiency. Maintained perfect 100% QA rating for 2 years.

Skills & Expertise

Morgan's core competencies include:

• AI & Machine Learning
• Automation & Workflow Optimization
• Customer Experience Design
• CRM Integration & Customization
• Full-stack Product Ownership
• Scalable System Architecture
• Technical Marketing & SEO

Beyond the Professional

Morgan's adventurous spirit takes him rock climbing on challenging routes, mountain biking through scenic trails, and traveling across Asia and Europe, always seeking new experiences and perspectives. He enjoys:

• Rock Climbing
• Mountain Biking
• World Travel
• Adventure Sports

At home, Morgan loves unwinding with his loyal Mini Australian Shepherd by his side, whether they're exploring new hiking trails or simply relaxing after a productive day. He also enjoys creating viral TikTok videos, sharing his passion for tech, adventure, and life with a growing community of followers.