About Morgan Kotter

Based in Utah and deeply immersed in the tech world, Morgan Kotter is a product-minded technologist with 7+ years of experience at the intersection of AI, systems integration, and technical marketing. As the founder of ChoreSplit, ToonyStory, Specway, Stayic, LuxeDen, and Pathalize, Morgan is driven by a passion for building intelligent tools that transform complex backend operations into seamless, high-leverage user experiences. He specializes in making CRMs not just smarter, but situationally aware.

Professional Journey

Current Role

Currently, as a Growth Product Manager at Marq, Morgan leads the end-to-end development and product strategy for AI-native SaaS systems that embed real-time intelligence into CRM workflows. He's hands-on, prototyping, building, and iterating in code alongside design and engineering teams to translate abstract use cases into deployable, revenue-driving software.

His core work at Marq includes:

• Model Integration & AI Ops: Integrating Large Language Models (LLMs) and inference pipelines into CRM platforms (e.g., Salesforce, HubSpot) for dynamic content generation and decision automation.
• Agentic n8n Workflows: Building intelligent automation workflows that can make autonomous decisions, trigger complex multi-step processes, and adapt to real-time data changes across integrated systems.
• Rapid Prototyping: Shipping full-stack features that respond to live CRM data, auto-generating collateral, suggestions, and sales sequences contextual to each user moment.
• Product Strategy: Driving roadmap decisions grounded in user insight, technical feasibility, and speed-to-value, aligning business goals with platform capabilities.
• System Architecture: Designing scalable, modular microservices and integration layers that support composable workflows and flexible API orchestration.

Morgan's technical stack includes React, TypeScript, Node, Python, Postgres, OpenAI API, Next.js, and various CRM SDKs. His focus is on building the next generation of CRM: intelligent, modular, and context-reactive systems that deliver instant, adaptive materials for every prospect, every moment, driving revenue without unnecessary complexity.

Entrepreneurial Ventures

Beyond his role at Marq, Morgan's entrepreneurial spirit has led to the creation of several successful ventures, each reflecting his diverse interests and expertise:

ChoreSplit

Family chore management app with gamification that makes household tasks fun. Assign chores, track progress, and reward kids for completing their responsibilities. Growing rapidly with engaged families across the US.

ToonyStory

AI-powered children's storybook creator. Generate personalized stories with custom illustrations and order professionally printed books delivered to your door. Combining generative AI with print-on-demand fulfillment for a magical experience.

Specway

API documentation platform that makes it easy to create, publish, and maintain beautiful API docs. Built for developer teams who ship fast and need documentation that keeps pace with their code.

LuxeDen Airbnb

A thriving luxury short-term and mid-term rental in Lehi, Utah. As a Superhost on Airbnb, LuxeDen provides unparalleled luxury stays with resort-level amenities and plans to expand into glamping and mini-cabin experiences through LuxeDen Resorts.

Stayic

Multi-tenant property management SaaS that helps rental hosts drive direct bookings. Features include embeddable booking widgets, smart pricing, AI-powered guest support, referral networks, loyalty programs, and contract generation. Built by property owners for property owners.

Pathalize

B2B team task management platform designed for workplace accountability and team productivity. A business-focused variant of ChoreSplit, bringing gamified task management to professional teams and organizations.

RoverTails

Premium outdoor gear for adventure dogs. Durable, functional products for dogs who love the trail. Built for the rugged outdoors with quality materials that stand up to any adventure.

Modlific

The parent company behind ChoreSplit, ToonyStory, Specway, and more. Morgan Kotter's software studio building developer tools, consumer apps, and e-commerce brands.

In addition to these tech ventures, Morgan also owns and operates long-term luxury rental properties in American Fork, Utah including Crystal Luxe and Stonecreek Villa. These properties offer premium living experiences for extended stays, reflecting his commitment to quality and guest satisfaction across different rental models.

Previous Experience Highlights

Morgan's diverse background includes impactful roles at leading companies:

Marq

Sep 2021 - Present

Growth Product Manager

Owns the end-to-end development and product strategy of AI-native SaaS systems that embed real-time intelligence into CRM workflows. Prototypes, builds, and iterates in code alongside design and engineering, translating abstract use cases into deployable, revenue-driving software.

• Core Work Includes: Model Integration & AI Ops, Rapid Prototyping, Product Strategy, System Architecture.
• Stack Involved: React, TypeScript, Node, Python, Postgres, OpenAI API, Next.js, and CRM SDKs.

Lucid Software

May 2021 - Sep 2021

Customer Marketing Automation Manager

Automated a cadence of 30 emails for sales kickoff to CSM cycle implementation tiers to scale the team for customer influx and virtual interaction. Led project planning and execution to revamp welcome and onboarding email campaigns, promoting 12+ user events and 50+ webinars.

• Developed the Lucidpress support and billing operations team and documentation. Created a new onboarding course program, automating reporting through Zapier for key insights into customer training progress.
• Built a CS Pool in Marketo and Zendesk that automates end-user engagement and maintains 99.8% NRR for 380 customers.
• Sr. Customer Success Manager (Apr 2018 - May 2021): Strategically managed customer interaction through support and billing teams, implementing customer SCIM/SSO, DAM, MLS, or printer integrations and driving product adoption. Implemented email automation campaigns and monthly product update announcements through Marketo and Zapier, saving 700+ hours for CSMs.

Property Management Business Solutions, LLC

Feb 2018 - Apr 2018

Online Results Manager

Built a performance insight reporting program for over 250 franchisees to assist in growing website engagement and lead conversions.

• Search Engine Optimization Specialist (Feb 2018 - Apr 2018): Created organic content to improve search rankings and automated deliverables for customers. Managed Google Analytics for 56 strategic accounts, improving SEO ratings for 36+ keywords and publishing 260 WordPress blog articles.

Point Blank Enterprises, Inc.

Jun 2017 - Jul 2017

Global Marketing Intern

Revamped the company's online presence and automated new programs, and organized over 50 events across the US, UK, and Australia.

AvantGuard Monitoring Centers

Apr 2016 - Jun 2017

QA Manager

Led operations for night and grave shifts, maintaining employee satisfaction, efficiency, and safety. Managed teams of 15-26 individuals to help increase QA efficiency from 60% to 90%. Created a reporting program for high-level management to see employee career progression and goal achievement.

• Customer Operations Specialist (Sep 2015 - Jun 2017): Quickly became the quality standard for being exceptional in maintaining customer safety and efficiency. Maintained perfect 100% QA rating for 2 years.

Skills & Expertise

Morgan's core competencies include:

• AI & Machine Learning
• Automation & Workflow Optimization
• Customer Experience Design
• CRM Integration & Customization
• Full-stack Product Ownership
• Scalable System Architecture
• Technical Marketing & SEO

Beyond the Professional

Morgan's adventurous spirit takes him rock climbing on challenging routes, mountain biking through scenic trails, and traveling across Asia and Europe, always seeking new experiences and perspectives. He enjoys:

• Rock Climbing
• Mountain Biking
• World Travel
• Adventure Sports

At home, Morgan loves unwinding with his loyal Mini Australian Shepherd by his side, whether they're exploring new hiking trails or simply relaxing after a productive day. He also enjoys creating viral TikTok videos, sharing his passion for tech, adventure, and life with a growing community of followers.