Morgan Kotter
Morgan Kotter · Product · Software · Writing

Shipping AI
to real users.

I’m Morgan — a product manager and indie founder. I design, deploy, and iterate AI-native products end-to-end — prompts, evals, agents, and the outcomes that matter. Most of it ships from a desk in Utah.

Morgan Kotter

01 / Experience

Forward-deployed, end-to-end.

  • 2021 – Now

    Marq

    Growth Product Manager

    Forward-deployed PM for AI agents inside enterprise CRMs. I scope agents with senior customer stakeholders, build them in code with engineering, deploy them, and own the metrics they move across Salesforce and HubSpot workflows.

  • 2022 – Now

    Modlific

    Founder · In parallel

    A small studio of AI-native products I run myself — ToonyStory, Specway, ChoreSplit, SwipeThread. Same playbook as the day job, different customer base. Where I get the reps on owning an agent end-to-end.

  • 2018 – 2021

    Lucid Software

    Sr. Customer Success Manager → Marketing Automation

    Owned enterprise customer portfolios end-to-end — SCIM/SSO, DAM, custom integrations with customer engineering teams. Built the CS automation that maintained 99.8% NRR across 380 accounts.

  • 2015 – 2017

    AvantGuard Monitoring Centers

    Customer Operations → QA Manager

    24/7 alarm-monitoring contact center. Ran night and grave shifts, managed teams of 15–26 agents, raised QA from 60% to 90%. Direct floor experience with the kind of workflows AI is now reshaping.

02 / Products

A small studio.

03 / Writing

Notes from the workshop.

04 / Say hi

Working on something interesting, or want to compare notes on building software? Say hello.