# Morgan Kotter — AI Product Manager & Solo Founder

> AI Product Manager specializing in LLM integration, CRM automation, and building AI-native SaaS products.

Morgan Kotter is a Growth Product Manager at Marq (formerly Lucidpress) and founder of Modlific, a holding company for multiple SaaS products. Based in Utah with 7+ years of experience in product strategy, systems integration, and AI/LLM implementation into enterprise CRM platforms.

Areas of expertise: AI product management, LLM integration into existing products, CRM automation using n8n and Zapier, product strategy for SaaS, and building AI-native applications.

Active ventures under Modlific: ChoreSplit (family chore management), ToonyStory (AI children's storybook creator), Stayic (vacation rental direct booking platform), LuxeDen (luxury vacation rentals), and more.

Available for consulting at $50/30min via TidyCal.

## Pages

### Core Pages
- [Homepage](https://morgankotter.com/): Latest blog posts, featured projects, quick bio
- [About](https://morgankotter.com/about): Full biography, career timeline, technical skills, ventures, and professional background. Morgan has worked across product management, CRM systems, and AI integration throughout his career.
- [Contact](https://morgankotter.com/contact): Contact form and consultation booking ($50/30min via TidyCal)

### Content Hubs (Pillar Pages)

#### AI Product Management
- [AI Product Management Hub](https://morgankotter.com/ai-product-management): Comprehensive resource covering how to integrate AI and LLMs into existing products. Organized into four clusters:
  - **Strategy & Planning**: Frameworks for AI feature prioritization, ROI analysis, stakeholder alignment
  - **Technical Implementation**: Hands-on guides for integrating AI APIs, prompt engineering, model selection
  - **User Experience**: Designing AI-powered interfaces, managing user expectations, progressive disclosure
  - **Data & Analytics**: Measuring AI feature impact, A/B testing AI outputs, feedback loops

#### CRM Automation
- [CRM Automation Hub](https://morgankotter.com/crm-automation): Practical guides for automating CRM workflows. Organized into four clusters:
  - **Tools & Platforms**: n8n vs Zapier comparisons, platform selection guides, integration patterns
  - **Workflows & Processes**: Common automation recipes, lead routing, follow-up sequences
  - **Data & Integration**: API connections, data mapping, sync strategies between systems
  - **Troubleshooting**: Debugging failed automations, error handling, monitoring

### Blog
- [Blog Index](https://morgankotter.com/blog): All articles, filterable by tag
- **Key Topics**: AI Product Management, CRM Automation, SaaS Strategy, n8n, Zapier, Product Management frameworks, Financial Tools
- **Notable Posts**: How to Integrate AI into CRM Systems, n8n vs Zapier for CRM Automation, Why Your CRM Automation is Failing

### Tools
- [Tools](https://morgankotter.com/tools): Free financial calculators
  - HELOC Payoff Tracker — Calculate home equity line of credit payoff scenarios
  - Airbnb Investment Tracker — Analyze vacation rental property ROI, cash flow, and DTI ratios

### Portfolio
- [Projects](https://morgankotter.com/projects): Active projects and ventures under development
- [Publications](https://morgankotter.com/publications): 20 guest articles published on external sites, primarily on the LuxeDen Blog covering vacation rental topics

### Navigation
- [Tags](https://morgankotter.com/tags): Browse all blog content by topic tag